For the second year in a row, in 2014, Americans spent over 12.9 billion dollars on surgical and nonsurgical cosmetic procedure—a 2% increase over 2013. Overall, the industry has seen a 111% increase since 2000.
With numbers like these, it would seem the stigma once affiliated with cosmetic and plastic surgery is waning. Whereas in the past, cosmetic enhancement was strongly associated vanity—more and more, it seems society is having a change of heart and increasingly embracing plastic surgery.
Just why is this?
An Educated Decision
With the internet, patients are becoming increasingly knowledgeable about plastic surgery and their cosmetic options. Patients can now research procedures, read reviews, and make an educated decision to undergo cosmetic enhancement. Well informed, patients know to seek out a board certified plastic surgeon as well as what questions and concerns to express during their consultations.
Recognize the psyche benefits
As a society, we accept that when the body looks good, the mind feels good. It has become more acceptable to seek out a plastic surgeon to help boost your physical self-esteem. Many of our patients choose to have this plastic surgery performed simply because it makes them feel better about themselves and improves their confidence.
The Popularity of Minimally Invasive Procedures
Non-invasive to minimally-invasive procedures are gaining popularity. Treatments like Botulinum Toxin Type A (Botox, Dysport, and Xeomin) saw a 6% gain to an impressive 6.7 million treatments in 2014 alone—an astounding 748% increase since 2000. At Renaissance Plastic Surgery, our patients love the flexibility that minimally treatments give them. With little to no downtime, patients can easily fit treatments like these into their busy schedules.
Celebrity Influence
Celebrities are embracing, sharing, and celebrating the benefits of plastic surgery. Popular TV personality, Kelly Rippa has not held back, enthusiastically declaring, “Botox has changed my life”. Kelly is not alone. Flaunting her love for her augmented breasts, popstar Iggy Azalea said, “I love them so much I had to talk about them”.
Men are Joining In
Although women still make up 92% of those undergoing cosmetic and plastic surgery, men too are getting in on the trend. In the past 15 years, the industry has seen a 23% increase with men.
A Better You at Renaissance Plastic Surgery
As the stigma surrounding plastic surgery lifts and the misconceptions dissipate—we encourage you to embrace a better you. At Renaissance Plastic Surgery, we understand the importance of feeling good about ourselves. It is our goal to help you feel good about yourself.
All stats are according to the American Society of Plastic Surgeons
