The Current Beauty Trends for 2018


The beauty industry is constantly evolving. With better product ingredients and improved techniques hitting the market each year, it’s easy to see why looking your best has never been easier. Here’s what we see trending in our St. Louis practice, as well as around the country, in 2018.

Men and Gender Neutral Products

Perhaps the fastest growing demographic in the beauty industry, men are starting to feel more comfortable enhancing their appearance with beauty products and cosmetic procedures. And we’re not just talking about the traditional grooming offerings like shaving products or hair loss treatments. More companies are specifically targeting men and gender-fluid customers. “Boy beauty” and gender-neutral products have seen a rise in popularity, as these groups are looking for subtler and refined approaches to boost their appearance. And more in-depth age-defying approaches like Botox®, laser hair removal, and chemical peels have been increasingly sought after by guys as well. Because, let’s face it, it’s not just women who want to look their very best. Men care just as much and now they are willing to take the extra steps to get there.

Natural and Organic Ingredients

We hear a lot about eating healthier as more organic and natural food products are becoming available in the grocery store. But this trend isn’t just limited to what’s on your dinner table. People are starting to understand that it’s not just what you put in your body, but what you put on your skin that also matters. And the beauty industry is listening. 2017 saw a shift in a positive direction as manufacturers have begun to incorporate natural ingredients (like turmeric, coconut oil, and probiotics), into their products. And better still is that even the farms and facilities where these ingredients come from are going green with next-generation agricultural practices that rely more on farm-management technologies and sustainable ingredient-sourcing.

Bypassing Surgical Procedures

Millions of Americans choose to improve their appearance each year with a cosmetic enhancement procedure. And 2017 was a chart-topper with more than 17.5 million cosmetic procedures performed in U.S., up two percent over the previous year. But according to the American Society of Plastic Surgeons, 15.7 million of those were of the minimally or non-invasive varieties. That means that patients still want to look their best but don’t want all the hassles of surgery to do so. Advancements in technology are allowing providers to give their clients the latest and greatest options with safe and highly effective treatments that don’t require incisions or long recovery times to see the same results. Led by wrinkle-reducing injections like Botox and non-surgical fat-busters like CoolSculpting®, non-surgical approaches are a major part of the beauty industry.

Looking Your Best with this Year’s Latest Beauty Trends in St. Louis

If you’d like to learn more about any of these procedures or trends, please don’t hesitate to give us a call at 636.896.0600 or fill out our online contact form to schedule a consultation at Renaissance Plastic Surgery today. We are happy to answer any question or concerns you may have regarding these or any of the cosmetic enhancement options available.

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